Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
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Connected Hospital Episode 14 – Taking Hospitals Mobile
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The Connected Hospital – Episode 15 – Advocacy and the impact of COVID-19 on hospitals and the health care system down the road
https://playlist.megaphone.fm?e=TPMEDIA1801500082 Andy Davidson is a standout among the hospital association executives we've met over the years. Now retired, Andy is
Talking Points with Groundswell Health
Several years ago, we met Andy Davidson when he was CEO of the Oregon Association of Hospitals and Health Systems.
