Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today

See what else Groundswell Health is working on in healthcare >>
Episode 23 | Authenticx mines voice data to improve care
 Authenticx built a platform to get to the heart of why patients are reaching out to customer service call
Failure to Thrive: Why Big Tech Can’t Make it in Health Care
Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare
Time to Confront the Limits of Health Care
This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation
Health care leaders stepping up, take stand on vaccinations with staff
More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently,








