Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
The 87th Texas Legislature Is Just Around the Corner
The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for
What’s a Groundswell Anyway?
ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population. We launched Groundswell Health
It’s Not Easy Being…A Hospital?!
With apologies to Kermit the Frog, it’s not easy being a hospital. The obvious challenges exist. Insufficient payments, physician relations,
Doing Work or Doing Well? Knowing the Difference in Audience Engagement and Persuasion.
Do You Want to Be Right or Do You Want to Persuade? You have to read all the way to