Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
Health care leaders stepping up, take stand on vaccinations with staff
More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently,
TCH21 – Increasing Efficiencies in Behavioral Health Through Tech
It's easy to say health care's efficiency woes should and could be improved by technology. It's another thing to
New Site Launched for Rural Hospital
Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a
Stepping up for Rural Hospitals
In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are
Medicare Advantage Headlines >>
Kaiser Family Foundation summary of Medicare Advantage trends and updates in 2024
The Kaiser Family Foundation summarized Medicare Advantage 2024 trends and updates in enrollment. Here are the main points: Enrollment
Humana tinkers with Medicare Advantage plans amid higher costs
As more seniors advance into Medicare eligibility, Humana noted decreases in its Medicare Advantage population leading to new consideration
