Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise,
Atomizing Content: A Contemporary Tactic Vital to Healthcare Marketing
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing
Integrated Marketing Campaign | Meeting the Community’s Care Needs
Telemedicine's explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens.
‘Going Beyond Traditional Rural Care’ Telemedicine Campaign | Access TeleCare
Category: Telemedicine Series Client: Access TeleCare A rural Texas hospital was struggling to provide specialty care for their patients
Medicare Advantage Headlines >>
Kaiser Family Foundation summary of Medicare Advantage trends and updates in 2024
The Kaiser Family Foundation summarized Medicare Advantage 2024 trends and updates in enrollment. Here are the main points: Enrollment
Humana tinkers with Medicare Advantage plans amid higher costs
As more seniors advance into Medicare eligibility, Humana noted decreases in its Medicare Advantage population leading to new consideration
