ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population.
We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable messaging and deploy it strategically across teams and channels and with frequency and clarity.
In many ways, they are acting like toddlers….demanding that their idea, product, concept, policy or service be accepted JUST BECAUSE THEY SAID SO.
Anyone who has dealt with toddlers knows that this approach, while energetic, typically fails to yield any kind of productive result.
Marketing, sales or advocacy, it doesn’t matter. The goal is to influence people to do something. And to get people to do something, you have to tell them why, and it has to be their idea. That’s a major challenge in health care because the industry is complex, the politics are challenging, and very few people understand the intricacies of health care financing, regulation and policy.
But we do.
We apply that knowledge to our work with clients to build their own groundswell to achieve their goals.
We focus on three areas:
- Business-to-consumer marketing for health care institutions and providers to increase patient volume, loyalty and retention.
- Business-to-business marketing for third-party partners to drive sales in health care institutions and support channel partnerships.
- Public policy and public affairs messaging for health care institutions and organizations to enhance their advocacy, reputation and influence in the political and public realms.
See what else Groundswell Health is working on in healthcare >>
Connected Hospital Episode 12 – Access Physicians and Antibiotic stewardship using telemedicine
I began working with Access Physicians in 2017 in search of a telemedicine partner for the state of Texas, but
Connected Hospital Episode 14 – Taking Hospitals Mobile
https://playlist.megaphone.fm?e=TPMEDIA9423600856
The Connected Hospital – Episode 15 – Advocacy and the impact of COVID-19 on hospitals and the health care system down the road
https://playlist.megaphone.fm?e=TPMEDIA1801500082 Andy Davidson is a standout among the hospital association executives we've met over the years. Now retired, Andy is
Talking Points with Groundswell Health
Several years ago, we met Andy Davidson when he was CEO of the Oregon Association of Hospitals and Health Systems.