Silver & Bronze Awards - Access TeleCare

Meeting the Community’s Care Needs

Categories: Integrated Marketing Campaign / Telemedicine series
Client: Access TeleCare

Telemedicine’s explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens.

For Piggott Health System, a 25-bed, critical access hospital in rural Arkansas, telemedicine helped transform their hospital from a waystation into a reliable community care center. Groundswell Health’s team traveled to Piggott, where the client had implemented multiple telemedicine service lines, to film a series of videos featuring local physicians, advanced practice providers, and hospital leadership. The series includes four videos focusing on the impact the client’s telemedicine programs had on the hospital’s ability to care for more patients, build trust with their patients and staff, and meet their community’s care expectations.

Part of our goal included reaching patients through social media platforms with messages and visuals that speak to a variety of segments.

Building a video storyline with a compelling story arc to keep patients engaged and informed.