Overview and Introduction

Presenters

Lance Lunsford, MBA, FACHE
Groundswell Health Senior Partner/ Co-founder

Stephane Limb, MA
Groundswell Health Senior Partner/ Co-founder

About this Section:

Groundswell Health is a communications and marketing firm dedicated to healthcare. Working with large health systems and rural hospitals, advocacy organizations like statewide hospital associations, and other vertical healthcare enterprises. Our mission focuses on providing clarity in a complex industry where consumers are highly engaged. Unlike other complex industries, consumers as patients involved themselves in the healthcare’s minutia primarily due to the personal needs of themselves or a loved one. Of course, in many cases, they’re balancing more than general health and wellness with the objective of maintaining a healthy life.

Rather, they’re balancing life or death situations, which requires their full consideration and attention.

This is where opportunity exists for industry expertise. More than ever, trusted healthcare leaders are needed. Without your voice, the resulting vacuum will continue to be filled by showmen and fly-by-night opportunists.

As part of this course, our goal is to ensure you have the skills to highlight what your organization is doing to provide clarity on healthcare costs for consumers in your community.

The role of communications should not be ceded only to an organization’s communications and marketing team. With programmatic implementation, organizations must empower executives, managers, and medical staff to communicate on this opaque and complex issue in order to restore and maintain trust in their respective markets.

Video Transcript

Transcript

[OPENING]

Lance Lunsford:

Welcome to Groundswell Health’s Online Learning Course: Sharing the Truth About Price Transparency”. I’m Lance Lunsford, senior partner and co-founder of Groundswell Health.

Stephanie Limb:

And I’m Stephanie Limb, senior partner and co-founder of Groundswell Health.

We started Groundswell Health following decades of experience in public policy, communications, media, and marketing. Over the years, we developed a unique system for building top of mind awareness in complex areas.

Lance Lunsford:

And there are few areas more complex than healthcare.

Today, those challenges are even more significant as public trust in healthcare has eroded more than ever.

Stephanie Limb:

Working together, and speaking with cohesion as an industry, we can change that.

We can re-instill trust in healthcare, and the best place to do that is really at the local community level.

Starting with your voice and those on your team, we will outline how best to enhance your organization’s reputation by thrusting your team’s leadership into the spotlight and shift the narrative on how hospitals and health systems work with their teams of skilled medical professionals to deliver value at the highest levels.

Lance Lunsford:

And don’t forget. As part of this course, you can download templates to help facilitate engagement in your community.

Stephanie Limb:

These include talking points, press releases, ghostwritten Op Eds, slide decks, and website articles optimized for SEO.

Lance Lunsford:

So, let’s get started with the course. Again, welcome to Groundswell Health and thanks for trusting us to help your team manage its public relations and community education initiatives around price transparency.

[END]