Category: Telemedicine Series
Client: Access TeleCare
A rural Texas hospital was struggling to provide specialty care for their patients due to a lack of local specialty care presence and an overworked team of physicians covering patients in the hospital and the nearby clinic.
Groundswell Health’s team developed a campaign consisting of two videos, four blogs, a case study, and social/ad content featuring hospital staff and leadership and showcasing the client’s impact on the local care environment.
Campaign Themes and Compelling Messages
When rural hospitals implement telemedicine, they typically have one, possibly two, service lines. This hospital has eight.
Groundswell Health’s team developed a campaign consisting of two videos, four blogs, a case study, and social/ad content featuring hospital staff and leadership and showcasing the client’s impact on the local care environment
Digital Content | Consumer Audiences
Part of our goal included reaching patients through social media platforms with messages and visuals that speak to a variety of segments.
Video | Compelling Storyline and Arc
Building a video storyline with a compelling story arc to keep patients engaged and informed.
See what else Groundswell Health is working on in healthcare >>
Hereford Didn’t Have Cardiology. Now It’s a Regional Leader.
Hereford Regional Medical Center HRMC Heart Health Hereford Didn’t Have Cardiology. Now It’s a Regional Leader. Website,
Building Trust as a Strategic Initiative through Leadership at all Levels
Ohio Hospital Association Webinar Features Groundswell Health Leadership Groundswell Health has long been at the forefront of strategic healthcare communications,
The LinkedIn Writing Problem: Why “I’m So Excited” Isn’t a Strategy
Scroll through LinkedIn for five minutes, and you’ll spot the pattern: “I’m so excited to attend [conference]…” “So proud of
The Power of Repeating Themes: Building Influence Through Structured Communication
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind
Medicare Advantage Headlines >>
Medicare Advantage Plans Collect $50 Billion Through Home Visits
Becker’s Hospital Review summarized a recently released report from The Wall Street Journal that found Medicare Advantage plans collected $50
2022 OIG report on Denials and Prior Authorization Concerns
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage
