Awards and Recognition
Recognized Work. Real-World Impact.
Groundswell Health creates healthcare marketing built to solve specific problems, reach the right audiences, and move organizations forward.
Our work has been recognized across website design, advertising, video, publications, integrated campaigns, brand development, digital strategy, and experiential design. Each award reflects a different challenge, but the approach remains consistent: understand the audience, clarify the message, and create work with a clear purpose.
Award-Winning Healthcare Marketing
Explore the latest awards and recognition earned by Groundswell Health and the clients we serve.
Groundswell Health Wins Eight Aster Awards for Healthcare Marketing Excellence
Groundswell Health earned eight honors in the 2026 Aster Awards, recognizing work that helped healthcare organizations communicate more clearly, connect with their audiences, and turn complex ideas into meaningful action. The agency received five Gold Awards and three Silver Awards for projects spanning website design, video production, advocacy advertising, brand materials, integrated
Showing the Reach of Virtual Care in One Glance: Access TeleCare Conference Booth
At a busy national healthcare conference, Access TeleCare needed to communicate its scale, clinical specialty depth, and telemedicine model within seconds. Groundswell Health developed a custom 200-square-foot booth environment that brought those messages together in one cohesive experience. The design incorporated Access TeleCare’s national footprint, broad specialty telemedicine capabilities, an interactive
Moving From Awareness to Active Acceptance: ICAN’s Autism Acceptance Month Campaign
Inner Circle Autism Network’s 2025 Autism Acceptance Month campaign celebrated neurodiversity while giving families practical information they could use. The integrated campaign combined direct mail, educational articles, and coordinated social content addressing the importance of autism acceptance, celebrating everyday progress, what happens during an ABA therapy session, the roles of siblings
Turning Community Investment Into a Clear Story: Create Healthy Community Report
Create Healthy’s annual report needed to do more than recap a year. It needed to show where resources were invested, why specific health priorities were selected, and what those investments accomplished across the Texas Hill Country. Groundswell Health combined concise storytelling, measurable outcomes, and data visualization to communicate Create Healthy’s work in
Making a Complex Policy Issue Impossible to Ignore: The Texas Organization of Rural and Community Hospital Washington Post Ad
Watch the Design Walkthrough The Texas Organization of Rural and Community Hospitals needed to motivate federal lawmakers to address the effects of Medicare Advantage practices on rural hospitals. The campaign needed to reach members of Congress as well as the Washington staff members responsible for researching policy, advising elected officials, and
Showing Families What ABA Therapy Can Look Like: Inner Circle Autism Network Video Series
Groundswell Health’s 2025 video production for Inner Circle Autism Network centered on a clear message: ABA therapy is individualized, play-based, and designed to help children build meaningful skills for everyday life. Long-form videos introduced families to Inner Circle Autism Network’s learning environments, celebrated important milestones, and explained topics such as individualized
Answering a Local Concern at Billboard Speed: Inner Circle Autism Network Billboard
As Inner Circle Autism Network entered the Omaha market, families needed reassurance that the organization would provide local, in-person care rather than rely on remote clinical support. As a newcomer to the area, the organization also needed to introduce its mission authentically and establish itself as a trusted community resource. Groundswell Health
Making Our Approach Tangible: Groundswell Health Marketing Booklet
The Groundswell Health marketing booklet translates our capabilities and perspective into a clear, visually engaging resource for healthcare leaders. Developed for print and interactive digital use, the booklet presents complex marketing concepts through concise content, purposeful design, and an easy-to-follow structure. It demonstrates how strategy, messaging, content, creative, and digital execution
A Sense for Local – Driving Authority for Clients in their Local Markets: Inner Circle Autism Network Web Design
By Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner and Co-founder When we began a redesign of Inner Circle Autism Network’s website, Groundswell Health knew a local feel for each facility would be a critical aspect. For a growing national brand, that can be a challenge. That kind of insight informed what eventually
The Elements of Design for Effective Content on Complex Issues
When the Texas Organization of Rural and Community Hospitals came to Groundswell Health with a request to produce an ad for The Washington Post, the goal was clear: Motivate lawmakers to take action to support rural hospitals participating in Medicare Advantage. The challenge? Turning a complex healthcare policy issue — the
Hiss Happens: That’s Why Rural Hospitals Matter.
In a routine strategic planning session, HRMC leaders mentioned a patient’s close call with a rattlesnake, and the Groundswell Health team knew it would be a message that would resonate especially as legislators considered crucial rural healthcare funding and other rural hospitals struggle to invest and maintain profitability.
Empowering rural hospitals to engage their communities.
Amplifying Rural Voices Empowering rural hospitals to engage their communities. Blog, Social, Outreach, Flyers About With more seniors selecting Medicare Advantage over traditional Medicare each year, rural hospitals across Texas are raising the alarm. Almost 60 percent of Texas’ seniors are enrolled in a Medicare Advantage
Recognition is Meaningful. Impact is the Point.
How do you help a family feel confident taking the next step toward care? How do you explain a complex national service in a few seconds? How do you show a community where its investments are going? How do you make policymakers understand the urgency of an issue?
The answers looked different across each of these projects, but the principle remained the same:
Marketing Should Do More Than Look Good
Groundswell Health helps healthcare organizations turn complex services, community impact and strategic priorities into clear communications that build trust and move audiences to act.
Let’s engage your target market to solve the right problem and reaches the right people.
More of what we do!
Public Affairs & Grassroots Campaigns
Drive understanding among multiple audiences.
Changing the legislative and policy landscape and influencing decision makers requires broad engagement of multiple voices. Many industry stakeholders from board members to employees lack a true understanding of how policies shape their daily lives and require messaging that speaks to the legislative complexities surrounding your industry.
Patient Volume Services
From branding to web design to social media, we offer a full range of marketing and communications services to build a solid messaging foundation.
Enhance Government Relations Effectiveness
High-quality messaging that motivates.
Often, motivated leaders return from association and trade group policy briefings with intentions to take action on core policy priorities only to be discouraged by internal government relations and lobbying teams. Advocacy and policy change requires high-quality messages created by a team that understands the political landscape and how to cut through the noise to reach decision-makers.
HEAR FROM OUR CLIENTS
“They’ve been a fantastic partner … The team at Groundswell did an incredible job at getting to understand who we were — the identity and the mission of our organization — but also what was the value we created for the clients we worked with and really bridging the gap between what we identified ourselves as to what resonates with the client.”
“Groundswell Health’s strategic marketing approach helped us reach more patients than ever, driving engagement and ensuring our community knew about the high-quality care available right here at Haskell Memorial Hospital. Thanks to their expertise, we saw a significant increase in online traffic and appointment bookings.”
“At Inner Circle Autism Network, we’re dedicated to making high-quality ABA therapy accessible to every family who needs it. With Groundswell Health’s strategic marketing support, we’ve expanded our reach, engaged more families, and connected more children to life-changing care.”
“The team at Groundswell Health deeply understands the healthcare ecosystem in all its nuances and challenges. They are a highly effective and responsive partner in our work to communicate with our own membership, with media, and with legislative and policy audiences. I recommend them to any organization looking to strengthen their executive or strategic communications.”
“Groundswell Health understands both the complexity of healthcare and the importance of clear, strategic communication. They’ve helped us elevate our message, reach the right decision-makers, and position Oculus as a true clinical partner. Their team feels like an extension of ours.”
“Groundswell Health took a powerful local story and turned it into a message that resonated far beyond our community. Their strategic approach not only highlighted the lifesaving care we provide but also helped reinforce the vital role of rural hospitals in emergency medicine. The engagement we saw — both locally and among key healthcare stakeholders — was incredible, proving that the right story, told the right way, can drive real impact.”
“They are true collaborators and thought partners. As a large foundation launching a new brand and focus, the Groundswell Team helped us identify our strategic opportunities and positioned those opportunities where they would make the strongest impact. They challenge us to continuously find new and better ways to engage. Our entire team has confidence in the skills and competencies of Groundswell and their ability to adapt and innovate.”
