Awards and Recognition
Recognized Work. Real-World Impact.
Groundswell Health creates healthcare marketing built to solve specific problems, reach the right audiences, and move organizations forward.
Our work has been recognized across website design, advertising, video, publications, integrated campaigns, brand development, digital strategy, and experiential design. Each award reflects a different challenge, but the approach remains consistent: understand the audience, clarify the message, and create work with a clear purpose.
Award-Winning Healthcare Marketing
Explore the latest awards and recognition earned by Groundswell Health and the clients we serve.
The Elements of Design for Effective Content on Complex Issues
When the Texas Organization of Rural and Community Hospitals came to Groundswell Health with a request to produce an ad for The Washington Post, the goal was clear: Motivate lawmakers to take action to support rural hospitals participating in Medicare Advantage. The challenge? Turning a complex healthcare policy issue — the
Hiss Happens: That’s Why Rural Hospitals Matter.
Hereford Regional Medical Center HRMC Patient Case Hiss Happens: That’s Why Rural Hospitals Matter. Video, Digital Targeting, Social, Print, Articles About Located in the heart of the Texas panhandle, approximately 40 miles southwest of Amarillo, Hereford is a thriving agriculture community known widely as the
How Smart Marketing Drove Growth and Expanded Access to ABA Therapy
Inner Circle Autism Network Increasing ABA Awareness How Smart Marketing Drove Growth and Expanded Access to ABA Therapy Website, Digital Targeting, Traditional Advertising about Groundswell Health's Strategic Partnership with Inner Circle Autism Network Inner Circle Autism Network (iCAN) is
‘Going Beyond Traditional Rural Care’ Telemedicine Campaign | Access TeleCare
Category: Telemedicine Series Client: Access TeleCare A rural Texas hospital was struggling to provide specialty care for their patients due to a lack of local specialty care presence and an overworked team of physicians covering patients in the hospital and the nearby clinic. Groundswell Health’s team developed a campaign consisting of
Groundswell Health Recognized With Industry Awards
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell
From Whim to WeWork to Winning Awards
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly outweighed where we differed — political affiliation, upbringing, and taste in food. We quickly also discovered
Recognized Campaigns
Meeting the Community’s Care Needs
Integrated marketing campaign / Telemedicine category – Access TeleCare
Telemedicine’s explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens. For Piggott Health System, a 25-bed, critical access hospital in rural Arkansas, telemedicine helped transform their hospital from a waystation into a reliable community care center. Groundswell Health’s team traveled to Piggott, where the client had implemented multiple telemedicine service lines, to film a series of videos featuring local physicians, advanced practice providers, and hospital leadership.
Understanding Medicare Advantage
Total public relations campaign – Texas Organization of Rural & Community Hospitals
The troubling Medicare Advantage issues continue to resonate as rural hospitals and their patients struggle with bureaucracy, reimbursements, and consumers confusion over benefits and value. Groundswell Health developed a substantial campaign for the Texas Organization of Rural and Community Hospitals for use by its member hospitals, focused on education around Medicare Advantage plans and their effect on individuals and hospitals. The campaign encompassed messages for consumer audiences, hospital audiences, and resources and materials intended for hospital leadership to use when interacting and communicating with local, state, and federal officials, as well as social media and op-ed templates for member hospitals to format as their own.
Marketing Folder
Collateral, special promotion – Clinical Pathology Associates
With new growth and expansion goals, Clinical Pathology Associates, based in Austin, Texas, tasked Groundswell Health with maturing its marketing operations as it developed a strong sales apparatus. Along with an integrated marketing campaign (recognized with a Bronze Healthcare Advertising Award), Groundswell Health developed a folder for its business development team to use during meetings with potential clients and when traveling. The folder features a pocket where flyers or other relevant materials can be stored, and the design features the client’s core values, a message from leadership, and QR codes to high-level landing pages and pillar content across its website.
Marketing Booklet
Collateral, special promotion – Clinical Pathology Associates
To accompany the integrated marketing campaign (recognized with a Bronze Healthcare Advertising Award), Groundswell Health developed a multi-page booklet for its business development team to use during trade shows, conferences, and events. The 8-page booklet outlines the client’s core values and competencies, and features messages from the leadership team and QR codes to high-level landing pages on its website. The booklet is 5.5” x 8.5” and printed on high-quality, gloss stock paper.
Never Think About Pathology Again
Integrated marketing campaign – Clinical Pathology Associates
Clinical Pathology Associates has lofty goals to transition to new markets, expand its lab business, and reach new health systems and clinics as a dedicated pathology team. Groundswell Health’s execution of a variety of campaigns targets audiences from health system buying groups (CEOs, COOs, CMOs, and CFOs) to specialty practices including dermatologists and OBGYNs. Our use of digital and traditional media centers around an ability to dig deep into their complex practice to identify value propositions that speak to their audiences and resonate despite complex sales cycles and high switching costs.
Recognition is Meaningful. Impact is the Point.
How do you help a family feel confident taking the next step toward care? How do you explain a complex national service in a few seconds? How do you show a community where its investments are going? How do you make policymakers understand the urgency of an issue?
The answers looked different across each of these projects, but the principle remained the same:
Marketing Should Do More Than Look Good
Groundswell Health helps healthcare organizations turn complex services, community impact and strategic priorities into clear communications that build trust and move audiences to act.
Let’s engage your target market to solve the right problem and reaches the right people.
More of what we do!
Public Affairs & Grassroots Campaigns
Drive understanding among multiple audiences.
Changing the legislative and policy landscape and influencing decision makers requires broad engagement of multiple voices. Many industry stakeholders from board members to employees lack a true understanding of how policies shape their daily lives and require messaging that speaks to the legislative complexities surrounding your industry.
Patient Volume Services
From branding to web design to social media, we offer a full range of marketing and communications services to build a solid messaging foundation.
Enhance Government Relations Effectiveness
High-quality messaging that motivates.
Often, motivated leaders return from association and trade group policy briefings with intentions to take action on core policy priorities only to be discouraged by internal government relations and lobbying teams. Advocacy and policy change requires high-quality messages created by a team that understands the political landscape and how to cut through the noise to reach decision-makers.
HEAR FROM OUR CLIENTS
“They’ve been a fantastic partner … The team at Groundswell did an incredible job at getting to understand who we were — the identity and the mission of our organization — but also what was the value we created for the clients we worked with and really bridging the gap between what we identified ourselves as to what resonates with the client.”
“Groundswell Health’s strategic marketing approach helped us reach more patients than ever, driving engagement and ensuring our community knew about the high-quality care available right here at Haskell Memorial Hospital. Thanks to their expertise, we saw a significant increase in online traffic and appointment bookings.”
“At Inner Circle Autism Network, we’re dedicated to making high-quality ABA therapy accessible to every family who needs it. With Groundswell Health’s strategic marketing support, we’ve expanded our reach, engaged more families, and connected more children to life-changing care.”
“The team at Groundswell Health deeply understands the healthcare ecosystem in all its nuances and challenges. They are a highly effective and responsive partner in our work to communicate with our own membership, with media, and with legislative and policy audiences. I recommend them to any organization looking to strengthen their executive or strategic communications.”
“Groundswell Health understands both the complexity of healthcare and the importance of clear, strategic communication. They’ve helped us elevate our message, reach the right decision-makers, and position Oculus as a true clinical partner. Their team feels like an extension of ours.”
“Groundswell Health took a powerful local story and turned it into a message that resonated far beyond our community. Their strategic approach not only highlighted the lifesaving care we provide but also helped reinforce the vital role of rural hospitals in emergency medicine. The engagement we saw — both locally and among key healthcare stakeholders — was incredible, proving that the right story, told the right way, can drive real impact.”
“They are true collaborators and thought partners. As a large foundation launching a new brand and focus, the Groundswell Team helped us identify our strategic opportunities and positioned those opportunities where they would make the strongest impact. They challenge us to continuously find new and better ways to engage. Our entire team has confidence in the skills and competencies of Groundswell and their ability to adapt and innovate.”
