Published On: May 23rd, 2024By

Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards.

“Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work with some incredible client partners from small rural hospitals to large enterprise companies, and it’s our privilege to bring our approach to effective communications to each of them so they can achieve their goals.”

Aster Awards:

• Gold: “Going beyond traditional rural care,” in the telemedicine – series category for Dallas-based Access TeleCare

• Gold: Marketing booklet in the brochure advertising-multiple page category for Austin-based Clinical Pathology Associates

• Gold: Marketing folder in the brochure advertising-folded/panels category for Clinical Pathology Associates

• Silver: “Meeting the community’s care needs,” in the telemedicine – series category for Dallas-based Access TeleCare

• Silver: “Never think about pathology again,” in the total advertising campaign category for Clinical Pathology Associates

• Bronze: “Meeting the community’s care needs,” in the total advertising campaign category for Access TeleCare

Healthcare Advertising Awards:

• Silver: “Galen Chandler’s story: rattlesnake bite,” in the integrated marketing campaign for Hereford, TX-based Deaf Smith County Hospital District

• Silver: “Understanding Medicare Advantage,” in the total public relations category for the Texas Organization of Rural & Community Hospitals

• Silver: Marketing folder in the miscellaneous collateral, special promo category for Clinical Pathology Associates

• Bronze: “Never think about pathology again,” in the integrated marketing campaign category for Clinical Pathology Associates

• Bronze: “Meeting the community’s care needs,” in the integrated marketing campaign category for Access TeleCare

• Merit: Marketing booklet in the miscellaneous collateral, special promo category for Clinical Pathology Associates

“Groundswell Health combines expertise in and perspective from public policy, journalism, marketing, and communications into an integrated approach to communicating in one of the most complex of industries – healthcare,” said Lance Lunsford, co-founder and senior partner, Groundswell Health. “Our approach makes us one-of-a-kind among advertising, public relations, and communications firms.”

Groundswell Health was founded in 2019 by Lance Lunsford and Stephanie Limb and works with hospitals, health systems, physician practices, enterprises, and advocacy organizations across the country.

Since 2002, the Aster Awards have recognized the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications. For 40 years, the Healthcare Advertising Awards have recognized campaigns and collateral demonstrating creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Information on Groundswell Health’s award-winning campaigns can be viewed here.

See what else Groundswell Health is working on in healthcare >>

Integrated Marketing Campaign | Meeting the Community’s Care Needs

Telemedicine's explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens.

Medicare Advantage Headlines >>