The Connected Hospital – Episode 15 – Advocacy and the impact of COVID-19 on hospitals and the health care system down the road
https://playlist.megaphone.fm?e=TPMEDIA1801500082 Andy Davidson is a standout among the hospital association executives we've met over the years. Now retired, Andy is working with non-profit organizations on board structures and tying governance activities to mission and vision.
Talking Points with Groundswell Health
Several years ago, we met Andy Davidson when he was CEO of the Oregon Association of Hospitals and Health Systems. We quickly took to his wit and insight as an industry leader. He since retired
Gripping Fear Before it Grips you Back
What we can learn from the Empowered by Parkinson's documentary in this time of COVID-19 It's easy to let fear drive our decisions. We do it when we parent. We do it when we manage
Communications in Crisis: Tips from Groundswell Health
Let's just take a minute here to remember one thing: Hospitals have been in transformation mode for more than a decade as their leaders have been pushed to do more to manage patients through the
Doubling Down on Content Marketing in Times of Uncertainty
With hospital leaders laser focused on caring for their communities as the COVID-19 pandemic takes hold, they have little to no time or capacity to field sales calls or take meetings with vendors. Many hospitals,
Taming Our Inner Veruca Salt
Remember Veruca Salt from Willy Wonka and the Chocolate Factory? She was the spoiled little girl who wanted what she wanted when she wanted it. We all have a little Veruca Salt in each of
Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?
Year end is a good time to assess with our teams what worked well and should continue and what are opportunities for improvement. One such area of assessment for hospital leaders is alignment of communications
Groundswell Co-Founder Talks with StayWell CEO on the Connected Hospital Podcast
Today’s Guest: Pearce Fleming, FACHE | President | StayWell If you’ve been involved in health care marketing and communications, you have heard of StayWell. Today, they are positioning themselves to go beyond the standard employer
Marketing to Physician CEOs
Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community
Content Marketing for Advocacy Influence
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat
How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”
Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells in hospitals of all sizes across the country. And, for hospitals in Texas, Kansas, Louisiana,
