GroundSwell Health works with associations, corporations and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to support achievement of those objectives.

With Groundswell Health as a partner, organizations can amplify the voice of their government relations team by making sure leadership teams all understand and can take action on key legislative and policy objectives.

Message Development Process

Our team produces high-quality content but only after a thorough strategic planning process that includes your organization’s leadership, including communications, sales and marketing leaders.

See more

Florida Hospital Association

With new leadership at FHA, we helped established a foothold for a new team focused on ways to speak with one voice and help raise the profile of Florida hospitals. Developing tools for media engagement, consumer awareness, and government relations, we delivered high-quality messaging with print collateral, digital and social media, as well as traditional press communications.

Memorial Hermann Health System

As one of the largest non-profit health systems in the U.S., Memorial Hermann Health System’s leadership is positioned to play a significant role as an influencer in the industry. Working with the team, we closely aligned with staff from government relations, communications, and managed care to take on key issues such as price transparency, surprise billing, and other community affairs messaging.

Texas Association of Community Health Centers

As new leadership took the helm, new energy became focused on ways to make critical issues more widely known to legislators. Our team help TACHC build messaging that would engage legislators and their staff to ensure adequate funding and prioritization of issues managed by Texas community health centers.

Physicians for Free Market Healthcare

When a group of physicians were attacked with specific legislation that would put their practices at risk, we helped clarify difficult issues for legislators who rarely deal with complex health care issues. Through digital media as well as traditional media engagement and collateral, we helped deliver a presence that played a major role in stopping legislation that would have hurt physicians in Texas.

From Our Colleagues and Clients

“The Groundswell Health team understands health care, politics, and communications strategy. They combine this knowledge into effective advocacy communications to target different audiences with convincing messaging. I would recommend Groundswell Health to any organization that wants to build a more effective advocacy operation and support their government relations team with strong, capable communications tactics.” 

Michelle Apodaca, J.D., principal, Texas Star Alliance
“We ultimately got to Groundswell because of their backgrounds whether it was around content, journalism, lobbying, and what was important to the industry … that was important to us. More importantly, by working with Groundswell, they’re able to target customers in a way that we weren’t able to before or that others knew how to so our spend is much more efficient. Because Groundswell understands our customers and our market, the dollars that we do spend are much more targeted, and we’re seeing a high return on those dollars.”
David Mikula, MBA, COO, Access Physicians

They’ve been a fantastic partner … The team at Groundswell did an incredible job at getting to understand who we were — the identity and the mission of our organization — but also what was the value we created for the clients we worked with and really bridging the gap between what we identified ourselves as to what resonates with the client.

Chris Gallagher, M.D., SOC Telemed | Access Physicians Division President

“Too often, the marketing department is used as the group to put together promotional items like branded pens and hats. What we needed was a marketing partner who understands the business of health care and strategy. And I feel like that’s what we got with Groundswell — a team that understands health care strategy to become a strategic partner with our hospital.”

Jeff Barnhart, FACHE, CEO, Hereford Regional Medical Center