By Jovi Guerra, Communications Manager | Groundswell Health
📖 Smart Brevity: The Power of Saying More with Less
Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the book dives into the art of making your voice heard in a crowded landscape.
Bonus: it’s also a quick read.
Like Groundswell Health’s agile communications process, Smart Brevity is all about identifying the key takeaway you want to convey to your audience and delivering it in a digestible, memorable format. It challenges how we create content when we only have seconds to be heard.
In that time, we can’t assume the audience knows why our message matters – we must tell them.
Smart Brevity is highly recommended for anyone seeking to elevate their communication skills and stand out in today’s fast-paced world.
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