By Jovi Guerra, Communications Manager | Groundswell Health
📖 Smart Brevity: The Power of Saying More with Less
Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the book dives into the art of making your voice heard in a crowded landscape.
Bonus: it’s also a quick read.
Like Groundswell Health’s agile communications process, Smart Brevity is all about identifying the key takeaway you want to convey to your audience and delivering it in a digestible, memorable format. It challenges how we create content when we only have seconds to be heard.
In that time, we can’t assume the audience knows why our message matters – we must tell them.
Smart Brevity is highly recommended for anyone seeking to elevate their communication skills and stand out in today’s fast-paced world.
See what else Groundswell Health is working on in healthcare >>
Beyond Brand: Patient Volume Marketing for Large Health Systems
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects
Vaccine Community Education and Engagement Grant
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care
Groundswell Health is a Unique Strategic Partner for Patient Volume Growth
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations
The Only Marketing Partner You’ll Need
Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach
Medicare Advantage Headlines >>
Medicare Advantage Plans Announce Major Lobbying Blitz
As Medicare Advantage plans face myriad challenges, including rising costs, negative media coverage, and increased lawmaker scrutiny, the health insurance
Medicare Advantage Prior Authorization Requests Increase by Nine Million in Three Years
A recent Kaiser Family Foundation analysis found an increase in prior authorization requests from 2019 to 2022, along with a
