In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on.
That’s why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team.
In 2019, Barnhart set out to further advance his hospital’s reputation after several years of turnaround success. He partnered with Groundswell Health not only to build reputation but also grow patient volume in strategic service lines.
The timing could not have been better as four months into our engagement, the pandemic struck, and having our communications expertise positioned the Hereford team to immediately deploy crisis communications messaging, build trust, and deliver timely, actionable information for the community.
See what else Groundswell Health is working on in healthcare >>
Marketing to Physician CEOs
Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search
Content Marketing for Advocacy Influence
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But,
How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”
Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells
