Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
Move Fast and Break Things is no way to Think About AI #WhatWe’reReading
By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner
The Business and Recent History of the New York Times #WhatWe’reReading
I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I
Pushing back against the daily grind #WhatWe’reReading
I’m mostly a fiction reader, but I have a particular affinity for the strategy and management articles in Harvard Business
Short or Long? When it comes to digital video, it’s not the right question
Short or long digital video? When it comes to creating content for your social media channels and website, there are
Medicare Advantage Headlines >>
Ranking Medicare Advantage Insurers by Prior Authorization Denial Overturn Rates
While the majority of Medicare Advantage insurers overturn prior authorization denials when those decisions are appealed, the appeal process adds
Texas Leads Nation in Number of Counties with MA Penetration Exceeding 75 Percent
Of the 38 counties in the U.S where Medicare Advantage enrollment is 75 percent or more, six are in Texas,