Mobile Smith started making waves for hospitals and health care back when marketing directors around the country were still getting push-back from internal leaders on going mobile. Convinced that patients weren’t completely adopting the mobile solution in their health care consumption habits, mobile was at first slow to move in healthcare.
However, those marketing leaders with a mind for early adoption as first movers either forged ahead incrementally or built tools that abbreviated the full totality of what mobile solutions can deliver for patients. Today, mobile and health care is a different story … thanks to services offered by companies like Mobile Smith.
Take a listen as we talk to Bruce Kennedy, vice president of provider development for Mobile Smith.
FROM THE SHOW NOTES
immediately dismissed. The thought at the time was that vulnerable and elderly populations weren’t mobile-savvy.
As baby boomers hang on every Facebook political post and grandbaby selfie, we know that’s no longer the case. And hospitals are moving forward to ensure their mobile game is relevant.
See more about Mobile Smith at https://www.mobilesmith.com/
Our guest is Bruce Kennedy, Mobile Smith VP of provider development.
See more about him at https://www.linkedin.com/in/bruce-kennedy-611a7812b/
See what else Groundswell Health is working on in healthcare >>
Beyond Brand: Patient Volume Marketing for Large Health Systems
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects
Vaccine Community Education and Engagement Grant
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care
Groundswell Health is a Unique Strategic Partner for Patient Volume Growth
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations
The Only Marketing Partner You’ll Need
Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach
Medicare Advantage Headlines >>
Medicare Advantage Plans Announce Major Lobbying Blitz
As Medicare Advantage plans face myriad challenges, including rising costs, negative media coverage, and increased lawmaker scrutiny, the health insurance
Medicare Advantage Prior Authorization Requests Increase by Nine Million in Three Years
A recent Kaiser Family Foundation analysis found an increase in prior authorization requests from 2019 to 2022, along with a