It’s no industry secret that telehealth’s use is growing. For years, the potential for telehealth has made itself known, bringing regulators and payors in alignment and seeking ways to seize on its potential.
According to a report released by Doximity, the telehealth market will expand from last year’s $38.3 billion to $130.5 billion in 2025.
While Doximity’s report focuses in on the role of the physician provider and his/ her capacity and will to provide care through telehealth, other factors are driving this growth projection.
The significance of the report is meaningful for a variety of hospitals and provider types, but perhaps more important now than ever for rural hospitals as they look for ways to shore up out-migration as a tactic to buoy struggling financials.
More important, perhaps, is the opportunity provided to patients. Getting the important care they need while staying closer to home is not only better for health outcomes, but also for families who are displaced temporarily with hotel and associated travel costs. Obviously, financial stress evolves into other forms as pressure for families, and in a world where hospitals are forced to focus more and more on extramural conditions that can affect the patient’s health beyond the hospital walls, telehealth as an ingredient in that mix is an important opportunity increasingly being recognized.
See what else Groundswell Health is working on in healthcare >>
Beyond Brand: Patient Volume Marketing for Large Health Systems
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects
Vaccine Community Education and Engagement Grant
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care
Groundswell Health is a Unique Strategic Partner for Patient Volume Growth
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations
The Only Marketing Partner You’ll Need
Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach
Medicare Advantage Headlines >>
Medicare Advantage Plans Announce Major Lobbying Blitz
As Medicare Advantage plans face myriad challenges, including rising costs, negative media coverage, and increased lawmaker scrutiny, the health insurance
Medicare Advantage Prior Authorization Requests Increase by Nine Million in Three Years
A recent Kaiser Family Foundation analysis found an increase in prior authorization requests from 2019 to 2022, along with a