ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population.
We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable messaging and deploy it strategically across teams and channels and with frequency and clarity.
In many ways, they are acting like toddlers….demanding that their idea, product, concept, policy or service be accepted JUST BECAUSE THEY SAID SO.
Anyone who has dealt with toddlers knows that this approach, while energetic, typically fails to yield any kind of productive result.
Marketing, sales or advocacy, it doesn’t matter. The goal is to influence people to do something. And to get people to do something, you have to tell them why, and it has to be their idea. That’s a major challenge in health care because the industry is complex, the politics are challenging, and very few people understand the intricacies of health care financing, regulation and policy.
But we do.
We apply that knowledge to our work with clients to build their own groundswell to achieve their goals.
We focus on three areas:
- Business-to-consumer marketing for health care institutions and providers to increase patient volume, loyalty and retention.
- Business-to-business marketing for third-party partners to drive sales in health care institutions and support channel partnerships.
- Public policy and public affairs messaging for health care institutions and organizations to enhance their advocacy, reputation and influence in the political and public realms.
See what else Groundswell Health is working on in healthcare >>
Behavioral health needs at a new tipping point in Colorado
Many in health care have known for some time the massive challenges surrounding behavioral health access and the pressure on
Helping Rural Hospitals Serve Their Communities
We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing
Stepping up for hospitals in Florida
This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to
Disrupting status quo includes one key component for teams
What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell