Groundswell Co-Founder Talks with StayWell CEO on the Connected Hospital Podcast
Today’s Guest: Pearce Fleming, FACHE | President | StayWell If you’ve been involved in health care marketing and communications, you have heard of StayWell. Today, they are positioning themselves to go beyond the standard employer
Marketing to Physician CEOs
Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community
Content Marketing for Advocacy Influence
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat
How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”
Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells in hospitals of all sizes across the country. And, for hospitals in Texas, Kansas, Louisiana,
More hospital CEOs putting attention on digital in communications and marketing
We see more senior leaders and CEOs taking a front seat when it comes to establishing a high-quality digital presence. That's because they know messaging now must go beyond reputation and brand management. Digital strategy
New Investment Will Continue Telemedicine Expansion
The slow but sure growth of telemedicine continues, and with today's announcement of a new round of funding for Texas-based Access Physicians, you can bet that hospitals will continue their embrace of the technology ...
The 87th Texas Legislature Is Just Around the Corner
The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns.
What’s a Groundswell Anyway?
ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population. We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by
It’s Not Easy Being…A Hospital?!
With apologies to Kermit the Frog, it’s not easy being a hospital. The obvious challenges exist. Insufficient payments, physician relations, staffing turnover and payer negotiations. Now, major new threats have emerged that are not operational
Doing Work or Doing Well? Knowing the Difference in Audience Engagement and Persuasion.
Do You Want to Be Right or Do You Want to Persuade? You have to read all the way to end of this otherwise brilliantNew York Times column on persuasion to get to the main
Institutions and Trust: A Delicate Balance with Communications that Bind Teams.
When institutions – whether private or public – fail us because they withhold information, allow immoral personal behavior to go unchecked or act in a way unbecoming to the power and responsibility they have, we
