By Jovi Guerra, Communications Manager | Groundswell Health
📖 Smart Brevity: The Power of Saying More with Less
Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the book dives into the art of making your voice heard in a crowded landscape.
Bonus: it’s also a quick read.
Like Groundswell Health’s agile communications process, Smart Brevity is all about identifying the key takeaway you want to convey to your audience and delivering it in a digestible, memorable format. It challenges how we create content when we only have seconds to be heard.
In that time, we can’t assume the audience knows why our message matters – we must tell them.
Smart Brevity is highly recommended for anyone seeking to elevate their communication skills and stand out in today’s fast-paced world.
See what else Groundswell Health is working on in healthcare >>
Target the Right Audience to Drive Patient Volume
Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns
Episode 23 | Authenticx mines voice data to improve care
 Authenticx built a platform to get to the heart of why patients are reaching out to customer service call
Failure to Thrive: Why Big Tech Can’t Make it in Health Care
Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare
Time to Confront the Limits of Health Care
This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation
Medicare Advantage Headlines >>
Medicare Advantage Plans Collect $50 Billion Through Home Visits
Becker’s Hospital Review summarized a recently released report from The Wall Street Journal that found Medicare Advantage plans collected $50
2022 OIG report on Denials and Prior Authorization Concerns
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage
