For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue.
Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s capacity, and our decades of industry experience ensures that in-house teams will not waste time explaining your industry and competitive environment.
We help organizations align their messaging efforts with their core values to speak directly to customers and drive patient volume. From service line marketing to big-picture brand management, we build custom messaging campaigns and a full portfolio of communications materials quickly to bring the right patient volume to organizations at the right time.
Learn more about our patient volume marketing services and start your groundswell today.
See what else Groundswell Health is working on in healthcare >>
Target the Right Audience to Drive Patient Volume
Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns
Episode 23 | Authenticx mines voice data to improve care
Authenticx built a platform to get to the heart of why patients are reaching out to customer service call
Failure to Thrive: Why Big Tech Can’t Make it in Health Care
Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare
Time to Confront the Limits of Health Care
This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation
Medicare Advantage Headlines >>
Medicare Advantage Plans Collect $50 Billion Through Home Visits
Becker’s Hospital Review summarized a recently released report from The Wall Street Journal that found Medicare Advantage plans collected $50
2022 OIG report on Denials and Prior Authorization Concerns
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage