Working at Groundswell Health!
Starting up in the summer of 2019, Groundswell Health hit the ground with a small handful of clients. Today, we’re growing with more clients routinely added to our portfolio, including two of the largest non-profit health systems in the country.
From the start, Groundswell Health focused on three core areas of healthcare:
- Public affairs and policy issues.
- B2B marketing
- Hospital marketing and public relations
Each area requires understanding in key channels to affect audiences from traditional to digital media. More importantly, to cut through the noise, it takes a dedicated practice of disciplined messaging to engage audiences purposefully and avoid becoming yet another generic content generation machine. With today’s AI emergence, practices communications with intention is core to Groundswell Health’s approach to tackle our clients’ goals.