Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
Target the Right Audience to Drive Patient Volume
Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns
Episode 23 | Authenticx mines voice data to improve care
Authenticx built a platform to get to the heart of why patients are reaching out to customer service call
Failure to Thrive: Why Big Tech Can’t Make it in Health Care
Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare
Time to Confront the Limits of Health Care
This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation
Medicare Advantage Headlines >>
Medicare Advantage Plans Collect $50 Billion Through Home Visits
Becker’s Hospital Review summarized a recently released report from The Wall Street Journal that found Medicare Advantage plans collected $50
2022 OIG report on Denials and Prior Authorization Concerns
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage