health care

Messaging built for reputation and influence

Our model for building content integrates simply into your organization's operations.

Fully Integrated

Build a culture that unifies your team around your vision and message.

Sales On Message

Getting Sales, Marketing, Communications and C-Suites on the same page.

Rapid Management

Move your messaging into the market quickly and with clarity to create a big impression.

Prepare Key Messaging

Have earned media messaging ready with our methods for rapid deployment to take advantage of trending topics.
Integration Philosophy

Integration Philosophy

We get organizations fully engaged and on message.

About Us

A Quick Glance at Who We Are

We are a team of experienced communications, marketing and public affairs executives specializing in health care. Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.

Our History

We have a history of developing clear and concise messaging from complex products and services with experience in public policy and government affairs issues, corporate business-to-business marketing, business-to-consumer marketing, as well as executive speech prep and coaching.

Our Achievements

Our team has developed nationally recognized programs with experience providing a variety of services from C-level speech prep to major issue and campaign messaging, public relations and publications management. Our unique platform provides key tools tools with a new approach to organizing teams.

Our Mission

We are focused on helping teams come together around clear and concise messaging by giving stronger voices to C-level leaders within their communities. By establishing best practices for engaging and leading their managers, we align sales and marketing teams to build influence.


We love what we do

Helping teams come together.
Message Development
Web Design
Graphic Design


Tired of pretending brainstorming is planning? We fix that by quickly organizing your team's most valuable messaging opportunities, audiences, and channels.


Clarify product and service value and what that means to target audiences. We work with teams to quickly clarify messaging points and allocating to specific audiences in a cadence that won't overwhelm teams.


The entire organization is quickly aligned around messaging with briefings that are easy to understand. We equip sales teams with your communications and marketing team's unique messaging.

That's what they said ...

MORE happy
"The team's approach to understanding our company's issues allowed us to quickly enter some key markets with messaging points that spoke to our target audiences and aligned with our sales team as they went to work."
The GroundSwell leadership has experience in taking complex and complicated messaging into markets quickly and with a kind of convincing brevity that few other agencies really understand how to do.
As a leader managing a whole organization, working with a team that realizes the value of bridging worlds between C-Suites and communications teams is a unique position that I did not realize I needed.

Our Team

The best and brightest

Lance Lunsford

Lance Lunsford

Senior Partner


Senior Partner


Senior Designer


Business Development

Contact Us

Get in touch

Address 510 E. St. Elmo Road | Bldg A-1 Suite 202| Austin, Texas 78745
Phone No. 512/298-7371