Speak to Your Community
Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may
Beyond Brand: Patient Volume Marketing for Large Health Systems
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise
Vaccine Community Education and Engagement Grant
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined
Groundswell Health is a Unique Strategic Partner for Patient Volume Growth
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes
The Only Marketing Partner You’ll Need
Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our
Target the Right Audience to Drive Patient Volume
Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in
Episode 23 | Authenticx mines voice data to improve care
Authenticx built a platform to get to the heart of why patients are reaching out to customer service call centers, and brings to the surface real-time trends across all customer interactions. After just two
Failure to Thrive: Why Big Tech Can’t Make it in Health Care
Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare too hard for Big Tech firms?” The answer is yes. And, no. Health care is
Time to Confront the Limits of Health Care
This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation about what our public health care programs should pay for. And, we would rather ration
Health care leaders stepping up, take stand on vaccinations with staff
More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently, Mayo Clinic President/CEO Gianrico Farrugia, M.D., announced their staff would be required to take the
TCH21 – Increasing Efficiencies in Behavioral Health Through Tech
It's easy to say health care's efficiency woes should and could be improved by technology. It's another thing to do it. With EMR inefficiency and the barriers and costs they represent to tech teams
New Site Launched for Rural Hospital
Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic
