Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long haul, many are finding critical disadvantages ranging from gaps in local provider access to a lack of available promised services. For others, it can be worse. As Dave Lieber from the Dallas Morning News writes,
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage plans. Here are the key findings: High Denial Rates: The report found that Medicare Advantage Organizations (MAOs) denied 13% of prior authorization requests, even though the services met Medicare coverage rules. Impact on Beneficiaries: These
The Kaiser Family Foundation summarized Medicare Advantage 2024 trends and updates in enrollment. Here are the main points: Enrollment Growth: In 2024, 32.8 million people are enrolled in Medicare Advantage plans, making up 54% of the eligible Medicare population. Plan Availability: The average Medicare beneficiary has access to 43 Medicare Advantage plans, the same
As more seniors advance into Medicare eligibility, Humana noted decreases in its Medicare Advantage population leading to new consideration for how it will approach its commercial Medicare products. Changes, according to Modern Healthcare reporting, will take place geographically and will include premium increases. Humana tinkers with Medicare Advantage plans amid higher costs July 31,
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work
I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market journalism is a major institution in our communities. It’s fair to say that the ongoing dissolution of trust and growing
Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down
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Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
