Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care professionals delivering great care each and every day. From rural hospitals to large health systems, Groundswell Health has a front row seat to the vital work hospitals and health care professionals do every day in
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly outweighed where we differed — political affiliation, upbringing, and taste in food. We quickly also discovered an ease of conversation,
Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR
Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic plan to shift marketshare. It's not an easy answer. We had always noted agencies that touted themselves as organization specializing
In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team. In 2019, Barnhart set out to further advance his hospital's reputation after several years of turnaround
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
