Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly outweighed where we differed — political affiliation, upbringing, and taste in food. We quickly also discovered an ease of conversation,
Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR
This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public
A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
