Helping Rural Hospitals Serve Their Communities

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the only source of health care for miles and an objective source of clarity and insight on sometimes political, often complex

By |2020-12-05T21:17:51+00:00December 5th, 2020|Marketing|Comments Off on Helping Rural Hospitals Serve Their Communities

Stepping up for hospitals in Florida

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public

By |2020-12-03T02:53:00+00:00December 3rd, 2020|Content Marketing, Convincing, Digital, healthcare marketing, Public Affairs|Comments Off on Stepping up for hospitals in Florida

Disrupting status quo includes one key component for teams

What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors from this side of the Atlantic as well as across the pond, the comedy-drama tells the story of an American

By |2020-11-23T00:00:37+00:00November 23rd, 2020|Convincing, Organizational Design|Comments Off on Disrupting status quo includes one key component for teams

Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance

Unintended consequences can be just another part of the territory when it comes to lawmaking. But you can really see those unintended consequences in the aftermath of a major government investments like the one made over the last decade in electronic medical records and health information technology. In 2009, the federal government began funding operations

By |2021-02-11T22:08:42+00:00November 20th, 2020|Connected Hospital Podcast, Public Affairs, Telehealth|Comments Off on Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance

The Price Transparency Gas Lighting of America

Price transparency in health care seems pretty straight forward. Bring attention to pricing. Allow patients and competitors to more clearly see pricing. Drive down prices. It usually works. Industries that are largely based on retail sales or driven by commodity markets have a quick consumer response time. These are considered elastic markets. If a product

By |2020-11-17T16:02:52+00:00November 17th, 2020|Public Affairs|Comments Off on The Price Transparency Gas Lighting of America

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

By |2020-11-02T19:01:07+00:00November 2nd, 2020|Uncategorized|Comments Off on Hello world!

TCH-20 Extracting valuable data from the EMR

For a decade, the EMR has been the metaphorical thorn in the side of everyone who works in the hospital from IT leaders to other c-suite leaders. And of course, you can't ignore the impact on physicians and other staff interacting with the the EMR system. What Illumicare has done to bring value from that

By |2020-10-19T08:09:50+00:00October 19th, 2020|Connected Hospital Podcast, Uncategorized|Comments Off on TCH-20 Extracting valuable data from the EMR

TCH18 – Making Mobile Move for Healthcare and Hospitals

Mobile Smith started making waves for hospitals and health care back when marketing directors around the country were still getting push-back from internal leaders on going mobile. Convinced that patients weren't completely adopting the mobile solution in their health care consumption habits, mobile was at first slow to move in healthcare. However, those marketing leaders

By |2020-10-13T05:01:10+00:00October 13th, 2020|Connected Hospital Podcast, Uncategorized|Comments Off on TCH18 – Making Mobile Move for Healthcare and Hospitals

Targeted advertising vs. client myopia

A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife

By |2020-09-19T21:36:48+00:00September 19th, 2020|Digital, healthcare marketing|Comments Off on Targeted advertising vs. client myopia

Groundswell Health’s senior partner earns FACHE designation

Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives. Groundswell Health's leadership team prides itself on having a strong foundation in and understanding of health care operations, financing, governance, policy, and regulation. We believe

By |2020-09-19T21:27:39+00:00September 19th, 2020|News|Comments Off on Groundswell Health’s senior partner earns FACHE designation

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