Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial
I’m mostly a fiction reader, but I have a particular affinity for the strategy and management articles in Harvard Business Review, despite neither attending Harvard (fallback school) nor having a business degree. In their Nov. 8 Harvard Business Review article on not letting purpose get lost in the daily grind, Lisa Earle McLeod and Elizabeth
More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently, Mayo Clinic President/CEO Gianrico Farrugia, M.D., announced their staff would be required to take the COVID-19 vaccine by Sept. 17 or fulfill required steps in a "declination process". After more than a decade of investment
Many in health care have known for some time the massive challenges surrounding behavioral health access and the pressure on providers — especially in hospital ERs as families and patients reach points of desperation.The pandemic has only exacerbated these challenges. Nationally, ER wait times for people seeking behavioral health treatment are increasing as are the
For a decade, the EMR has been the metaphorical thorn in the side of everyone who works in the hospital from IT leaders to other c-suite leaders. And of course, you can't ignore the impact on physicians and other staff interacting with the the EMR system. What Illumicare has done to bring value from that
Mobile Smith started making waves for hospitals and health care back when marketing directors around the country were still getting push-back from internal leaders on going mobile. Convinced that patients weren't completely adopting the mobile solution in their health care consumption habits, mobile was at first slow to move in healthcare. However, those marketing leaders
DeltaPath came online with the intent of bypassing clunky antiquated and expensive phone systems, allowing users to engage voiceover IP systems to make overseas connections. Today, it has evolved to address communications systems in a variety of industries. And health care is centerstage as they look at how their technology can being more clarity and
https://playlist.megaphone.fm?e=TPMEDIA1801500082 Andy Davidson is a standout among the hospital association executives we've met over the years. Now retired, Andy is working with non-profit organizations on board structures and tying governance activities to mission and vision. Check out more episodes. In a recent episode of the Connected Hospital, a podcast where we usually talk about technology
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